Overnight the world of sports stopped COVID-19 blew the whistle on every level of athletic competition. With that time-out came a real threat to GameChanger’s business: if coaches were not able to coach, they would likely see little need for an app that helped them do their jobs better.
Our approach involved a nimble, optimizable media plan that could reach our three different consumer targets along with enough creative messaging to speak to each target’s specific needs. We focused on lookalike targeting, retargeting, and segmenting CRM data.
Our creative team developed over 70 digital ads, 5 explainer videos, a dedicated app store video and other creative units for customized placements. This combination resulted in over 19 million coaches and and parents reached producing a 66% increase in new app downloads Yo2Y and a 12% lower CPA.