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Bonfire Digital

Bonfire Digital

Performance Digital.

Perth, Western Australia, Australia

Sydney, New South Wales, Australia

Melbourne, Victoria, Australia

Uzaktan çalışma

50-249

2012

4.8

Bonfire is an award-winning Performance agency headquartered in Subiaco, Western Australia. For the last 25 years, Bonfire has worked with Australian businesses to create data-driven strategies that deliver measurable ROI.

In 2022 Bonfire was named Digital Agency of the Year by Campaign Brief WA and won the Insight Driven Marketing category at the Australian Marketing Institute Awards. Bonfire is also the recipient of Google Premier Partner status in 2023, a recognition only awarded to the top 3% of agencies in Australia for demonstrated expertise in digital marketing.

At the core of Bonfire’s service offering are search engine optimisation (SEO), search and social advertising, performance media, and insights and analytics.

Bonfire’s enviable track record is underpinned by an evolving data-driven methodology, proprietary AI-powered technology and an in-house team of 51 of Australia’s brightest digital minds.

Bonfire’s clients include Water Corporation, Synergy, REIWA, CurtainWorld, Furniture Bazaar, Bowra & O’Dea and Aussie Natural Spring Water.

Başarı hikayeleri

Zorluk

In 2020, Furniture Bazaar partnered with Bonfire to develop a strategy that would stimulate business growth, both through their online store and their bricks and mortar outlets. The brand partnered with Bonfire to improve their organic ranking and grow website traffic.

Çözüm

After conducting a thorough market analysis and investigating search trends, Bonfire reshaped Furniture Bazaar’s website applying on-page content optimisation to specifically focus on individual product keywords (i.e., recliner lounges, mattresses, outdoor settings).

Sonuç

The organic search campaign achieved accurate search intent, delivering unprecedented brand awareness, traffic growth and growth in online and offline sales. The number of keywords in the top 3 positions grew by 114% over the last year (comparing 43 keywords in the top 3 spots now to 20 in 2019).

Zorluk

In 2022, the Treasury Laws Amendment (Electric Car Discount) Bill was passed in Australia, which exempted electric vehicles from fringe benefits tax. Fleet Network faced the challenge of effectively reaching and engaging with their target audience.

Çözüm

Based on our analysis, Bonfire developed a multi-channel marketing strategy that targeted audiences across Facebook, Instagram, LinkedIn, and YouTube. The strategy consisted of three distinct stages that corresponded to the consumer’s buying journey: top, middle, and bottom of the funnel.

Sonuç

The results of the campaign were impressive, with Fleet Network seeing a significant increase in website traffic, leads generated, and conversions. The company saw an increase in enquiries of 1,793% and a 1,567% increase in sales from December 2022 to February 2023.

Zorluk

In 2021, WA recorded its worst ambulance ramping figures and a drop in emergency response times due to an under-resourced and under-pressure hospital system. As a result, St John tasked Bonfire with promoting its first aid training, kits, first aid responder app, and Urgent Care Centres.

Çözüm

After conducting a thorough market analysis and investigating search trends and ecommerce data, Bonfire were able to understand how consumers were searching. Bonfire developed a series of awareness campaigns on Facebook and Instagram as well as promotional campaigns to drive sales for first aid kits

Sonuç

The number of first aid kits sold increased by 3% YoY and the number of defibs sold increased by 47% YoY. The number of “defib” key phrases that St John rank for were up 1400 positions on Google YoY and organic traffic was also up a whopping 320% YoY.

Bütçe
  • $5,000+
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Şu anda bu hizmeti vermiyoruz.

Fiyatlandırma modeli
  • Avans
Diller
  • İngilizce
Coğrafi odak
  • Australia
Ödüllerimiz
Perth, Western Australia, Australia Bonfire Digital, Data & Insight Driven Marketing - Finalist 2023 - AMI Awards ödülünü kazandı
Perth, Western Australia, Australia Bonfire Digital, Google Premier Partner 2023 ödülünü kazandı
Perth, Western Australia, Australia Bonfire Digital, Insight Driven Marketing - Winner 2022 - AMI Awards ödülünü kazandı
Perth, Western Australia, Australia Bonfire Digital, Use of Data - Winner 2021 - Campaign Brief Awards ödülünü kazandı
Perth, Western Australia, Australia Bonfire Digital, Marketing Agency of the Year - Finalist 2022 - AMI Awards ödülünü kazandı
Perth, Western Australia, Australia Bonfire Digital, Digital Agency of the Year - Winner 2021 - Campaign Brief Awards ödülünü kazandı
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