Zero to $100M: The Ultimate Guide to Business Growth

In this course, you’ll discover the two most important business levers for exponential growth. You'll also learn about crucial metrics and explore various tactics and strategies to achieve sustainable growth.

Who is this сourse for?

This course is ideal for marketers who want to learn about sustainable and optimized business growth. Whether you're struggling with information overload or decision paralysis, this program will help you focus on the 20% of efforts that bring in the most results. You'll learn about key growth metrics and explore practical tactics and strategies to scale your business effectively.

What you’ll learn

Throughout this course, you’ll develop a better understanding of how to achieve growth in a way that is sustainable and optimized. You'll uncover key growth metrics and learn practical strategies that you can use immediately to scale your business.

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Marisha Lakhiani

Marisha Lakhiani

Marisha Lakhiani is a marketing maven with an exceptional track record of transforming businesses and driving exponential growth. With a unique blend of art, science, and technology, she has mastered the art of crafting cutting-edge marketing solutions that deliver outstanding results on autopilot. She currently serves as the Chief Growth Officer at Mindvalley and is the driving force behind a staggering $150 Million in revenue. Her expertise spans across all key marketing functions, from product launches and memberships to localization, performance marketing, and content strategy. With her strategic vision, she has successfully led the company's transition to a subscription model, implemented an effective retention strategy, spearheaded community tech initiatives, and revolutionized acquisition models to reduce customer acquisition costs. As an esteemed advisor, captivating speaker, and trusted consultant, Marisha's passion for scaling businesses and driving innovation knows no bounds.

Course Structure


Module 1: Growth Mindset

This module focuses on achieving sustainable growth by emphasizing the 20% of efforts that bring in the most results. You'll learn about key growth metrics and explore practical strategies to scale your business effectively.
1 video
3 minutes

Module 2: The Only Metric You Need to Care About

This module dives into the essential metrics of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) and their crucial role in sustainable business growth. You'll learn about the relationship between CAC and LTV and how to measure and track them to optimize your business. By understanding how different business models affect these metrics, you'll be better equipped to make informed decisions for your business's long-term success.
1 video
10 minutes

Module 3: Decreasing Your CAC

This module focuses on reducing Customer Acquisition Cost (CAC) by retaining existing customers and acquiring new ones more efficiently. You'll learn about the importance of improving the customer experience to increase retention rates and lower CAC. Referral marketing and growth loops are covered as well as A/B testing.
1 video
10 minutes

Module 4: Growing Your LTV

This module focuses on increasing Lifetime Value (LTV) by implementing effective strategies such as subscription models, upselling, cross-selling, and bundling products. You'll discover how improving customer retention rates can also optimize LTV.
1 video
12 minutes

Module 5: Leveraging CAC and LTV for Exponential Growth

In this module, you’ll learn the importance of balancing CAC and LTV to achieve sustainable growth. You'll learn about the CAC to LTV ratio, a useful metric for understanding the effectiveness of a company's customer acquisition efforts. The module also covers strategies for reducing customer acquisition costs.
1 video
4 minutes

Module 6: Wrap-Up and Next Steps

In this module, Marisha summarizes the key takeaways from the course and provides some next steps for you to continue your growth journey.
1 video
4 minutes

Special Invite: Spotlight Conference by Semrush

The Semrush Spotlight Conference on October 30th in Amsterdam is coming! We are excited to announce a special offer for our Semrush Academy Students. Grab your tickets fast, as the offer expires on August 1st!
1 video
1 minute
Start learning
Get to know how to scale your business with lean resources by completing this course, which provides a range of tactics and strategies to leverage immediately.