SEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from Semrush favourite Greg Gifford.

Who is this сourse for?

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

What you’ll learn

Brush up on your SEO basics with this fantastic FREE course from everyone's favourite expert, Greg Gifford, covering topics including on-page signals, technical SEO, SEO for mobile and more.

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Semrush Academy

The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.

Course Structure

1

Page speed, AMP, and PWAs

1 video
2

Intro

1 video
3

On-page elements

1 video
4

Intro

1 video
5

Search engines and how they work

In this lesson, prominent field expert Greg Gifford will walk you through the SEO basics -- how the Internet and search engines work.
1 video
6

Crawling, indexing, and ranking

In this lesson, you'll find out how Google crawls websites, puts them together into an index, and ranks indexed pages based on its algorithm.
1 video
7

Writing and optimizing content

1 video
8

Local content

1 video
9

Link building

1 video
10

SERP Layout

In this lesson, you'll learn about the elements that might show up on a SERP -- a search engine results page -- and find out what affects SERPs' appearance.
1 video
11

Intro

1 video
12

Local links and citations

1 video
13

Intro

1 video
14

Intro

1 video
15

Robots.txt and sitemaps

1 video
16

Status Codes

1 video
17

Other local factors

1 video
18

International SEO

1 video
19

Keyword research

1 video
20

Structured Data

1 video
21

Link analysis

1 video
22

Duplicate content and rel='canonical'

1 video
23

Other ranking signals

1 video
24

Bad links

1 video
25

Anchor text

1 video
26

Inspecting your site for an audit

1 video
27

HTTPS

1 video
28

User experience focus

1 video
29

Site speed

1 video
30

URLs

1 video
31

Responsive websites

1 video
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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