SEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from Semrush favourite Greg Gifford.

Who is this сourse for?

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

What you’ll learn

Brush up on your SEO basics with this fantastic FREE course from everyone's favourite expert, Greg Gifford, covering topics including on-page signals, technical SEO, SEO for mobile and more.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Semrush Academy

The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.

Course Structure

1

Page speed, AMP, and PWAs

1 video

2 minutes

2

Intro

1 video

2 minutes

3

On-page elements

1 video

3 minutes

4

Intro

1 video

2 minutes

5

Search engines and how they work

In this lesson, prominent field expert Greg Gifford will walk you through the SEO basics -- how the Internet and search engines work.

1 video

4 minutes

6

Crawling, indexing, and ranking

In this lesson, you'll find out how Google crawls websites, puts them together into an index, and ranks indexed pages based on its algorithm.

1 video

3 minutes

7

Writing and optimizing content

1 video

3 minutes

8

Local content

1 video

3 minutes

9

Link building

1 video

4 minutes

10

SERP Layout

In this lesson, you'll learn about the elements that might show up on a SERP -- a search engine results page -- and find out what affects SERPs' appearance.

1 video

6 minutes

11

Intro

1 video

3 minutes

12

Local links and citations

1 video

4 minutes

13

Intro

1 video

3 minutes

14

Intro

1 video

3 minutes

15

Robots.txt and sitemaps

1 video

3 minutes

16

Status Codes

1 video

3 minutes

17

Other local factors

1 video

5 minutes

18

International SEO

1 video

4 minutes

19

Keyword research

1 video

3 minutes

20

Structured Data

1 video

3 minutes

21

Link analysis

1 video

3 minutes

22

Duplicate content and rel='canonical'

1 video

3 minutes

23

Other ranking signals

1 video

4 minutes

24

Bad links

1 video

5 minutes

25

Anchor text

1 video

3 minutes

26

Inspecting your site for an audit

1 video

3 minutes

27

User experience focus

1 video

3 minutes

28

HTTPS

1 video

2 minutes

29

Site speed

1 video

3 minutes

30

URLs

1 video

5 minutes

31

Responsive websites

1 video

3 minutes

Start the Course

Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.

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