Getting Started with Semrush: Platform Overview Course

Get to know Semrush’s suite of tools and become more familiar with their capabilities. This course covers six major areas including SEO, Content Marketing, Market Research, Advertising, Social Media & Online Reputation Management, and our App Center.

Who is this сourse for?

This course provides a high-level overview of Semrush’s suite of digital marketing tools and is perfect for anyone looking to gain a better understanding of what the platform has to offer.

What you’ll learn

Throughout this course, you will become familiar with Semrush and its capabilities. We will walk you through our suite of tools within six major areas including SEO, Content Marketing, Market Research, Advertising, Social Media & Online Reputation Management, and our App Center.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

Intro

In this lesson, you'll find out about our new course about the Semrush platform. Get to know Semrush’s suite of digital marketing tools that is perfect for anyone looking to gain a better understanding of what the platform has to offer.

1 video

2 minutes

SEO

In this lesson, you’ll learn how organic search works and what it takes to improve your traffic and visibility online. You’ll also learn about some great tools for maintaining your site health, making sure you’re compliant with SEO best practices, and how to rank higher for your target keywords. Lastly, you’ll uncover important details about building backlinks, one of the most significant ranking factors that’s intrinsic to any SEO strategy.

1 video

9 minutes

Content Marketing

This lesson covers the tools and strategies needed to create and launch a data-informed content marketing campaign from beginning to end. You’ll gain insight into creativity and analytics at each step, providing guidelines for ideating, creating, optimizing, and scaling a successful campaign.

1 video

3 minutes

SMM

In this lesson, you’ll uncover the fundamentals of managing social media, which includes publishing, competitor tracking, monitoring, as well as community management.

1 video

3 minutes

App Center

Get to know the Semrush App Center, featuring diverse marketing apps to grow your business. You’ll learn how to navigate the apps and find powerful tools to supplement your marketing efforts for various niches, platforms, and specific marketing objectives.

1 video

3 minutes

Start learning

Get to know Semrush’s digital marketing tools by completing this course, which provides a high-level overview of our platform.