Role of Content Course with Eric Enge
Learn how to improve and enrich your SEO strategy by creating useful content that feeds users’ needs. Explore how links can improve your website’s visibility and increase conversion rate with top SEO expert Eric Enge.

Who is this сourse for?
Whether you’re a marketing team leader, a content expert or an SEO-addicted specialist, if you’re seeking to improve your SEO strategy and implement great content and links to gain online visibility, take this course to get precious insights on the role of content in SEO.
What you’ll learn
Learn how to use great content in your SEO strategy and how understanding users' needs can deliver great results.
Earn Your Certificate from Semrush Academy
Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Semrush Academy
The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.Course Structure
1
The basics of SEO content
1 video
2 minutes
2
What is E-A-T and how important is it?
1 video
5 minutes
3
Why content is important for SEO
1 video
4 minutes
4
How users' needs impact content depth
1 video
5 minutes
5
The basics of links and PageRank
1 video
7 minutes
6
The evolution of SEO ranking factors
1 video
5 minutes
7
Backlink analysis
1 video
5 minutes
8
Link relevance
1 video
4 minutes
9
The power of informational content
1 video
5 minutes
10
Content hubs vs. blogs
1 video
5 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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