PPC Fundamentals Course with Joel Bondorowsky
Get to know the basics of PPC from one of the world's most respected advertising specialists.
Who is this сourse for?
This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.
What you’ll learn
In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising
Earn Your Certificate from Semrush Academy
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Semrush Academy
The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.Course Structure
1
What is 'PPC Strategy'
1 video
2
Display Campaign Optimization
1 video
3
Intro to Display Advertising
1 video
4
Branded Search Campaigns
1 video
5
What is Pay Per Click
1 video
6
Using Landing Pages
1 video
7
The Value of a Click
1 video
8
An Easy SEO Win for PPC Gains
1 video
9
Multidimensional Bidding
1 video
10
Building Keyword Lists
1 video
11
Overview of PPC Platforms and Channels
1 video
12
Setting Up Merchant Center and Your Data Feed
1 video
13
Introduction to Multi-Channel Conversions
1 video
14
Display Campaign Setup
1 video
15
Display Ad Formats and Creation
1 video
16
Writing and Testing Your First Ads
1 video
17
Setting Your Universal App Campaign
1 video
18
Launching Your Shopping Campaign
1 video
19
Understanding Sales Funnels
1 video
20
Display Campaign Targeting
1 video
21
Bring Back Lost Users with Remarketing
1 video
22
Intro to Keyword Research
1 video
23
Intro to PLA (Shopping) Campaigns
1 video
24
Adding Keywords to Ad Groups
1 video
25
Intro to Search Advertising
1 video
26
Establishing Conversions Along Your Funnel
1 video
27
Understanding The Decision Making Funnel
1 video
28
Universal App Campaign Best Practices
1 video
29
Search Campaign Anatomy
1 video
30
Search Campaign Setup
1 video
31
Keyword Match Types
1 video
32
Conversion Optimizer
1 video
33
Setting Aside PPC Budget
1 video
34
Intro to Universal App Campaigns
1 video
35
Campaign Budgeting
1 video
36
The Role of The Home Page
1 video
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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