PPC Fundamentals Course with Joel Bondorowsky

Get to know the basics of PPC from one of the world's most respected advertising specialists.

Who is this сourse for?

This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.

What you’ll learn

In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising

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Course Structure

1

Display Campaign Optimization

1 video
4 minutes
2

What is 'PPC Strategy'

1 video
3 minutes
3

Intro to Display Advertising

1 video
4 minutes
4

Branded Search Campaigns

1 video
4 minutes
5

What is Pay Per Click

1 video
3 minutes
6

Using Landing Pages

1 video
6 minutes
7

An Easy SEO Win for PPC Gains

1 video
2 minutes
8

The Value of a Click

1 video
7 minutes
9

Multidimensional Bidding

1 video
5 minutes
10

Building Keyword Lists

1 video
6 minutes
11

Overview of PPC Platforms and Channels

1 video
4 minutes
12

Setting Up Merchant Center and Your Data Feed

1 video
6 minutes
13

Introduction to Multi-Channel Conversions

1 video
5 minutes
14

Display Ad Formats and Creation

1 video
5 minutes
15

Display Campaign Setup

1 video
5 minutes
16

Writing and Testing Your First Ads

1 video
9 minutes
17

Setting Your Universal App Campaign

1 video
3 minutes
18

Launching Your Shopping Campaign

1 video
3 minutes
19

Understanding Sales Funnels

1 video
3 minutes
20

Display Campaign Targeting

1 video
11 minutes
21

Bring Back Lost Users with Remarketing

1 video
3 minutes
22

Intro to Keyword Research

1 video
3 minutes
23

Intro to PLA (Shopping) Campaigns

1 video
2 minutes
24

Adding Keywords to Ad Groups

1 video
11 minutes
25

Intro to Search Advertising

1 video
5 minutes
26

Establishing Conversions Along Your Funnel

1 video
7 minutes
27

Universal App Campaign Best Practices

1 video
3 minutes
28

Understanding The Decision Making Funnel

1 video
3 minutes
29

Search Campaign Anatomy

1 video
5 minutes
30

Keyword Match Types

1 video
6 minutes
31

Search Campaign Setup

1 video
10 minutes
32

Conversion Optimizer

1 video
8 minutes
33

Setting Aside PPC Budget

1 video
3 minutes
34

Intro to Universal App Campaigns

1 video
1 minute
35

Campaign Budgeting

1 video
4 minutes
36

The Role of The Home Page

1 video
3 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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