PPC Fundamentals Course with Joel Bondorowsky
Get to know the basics of PPC from one of the world's most respected advertising specialists.
Who is this сourse for?
This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.
What you’ll learn
In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising
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Semrush Academy
The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.Course Structure
1
Display Campaign Optimization
1 video
4 minutes
2
What is 'PPC Strategy'
1 video
3 minutes
3
Intro to Display Advertising
1 video
4 minutes
4
Branded Search Campaigns
1 video
4 minutes
5
What is Pay Per Click
1 video
3 minutes
6
Using Landing Pages
1 video
6 minutes
7
An Easy SEO Win for PPC Gains
1 video
2 minutes
8
The Value of a Click
1 video
7 minutes
9
Multidimensional Bidding
1 video
5 minutes
10
Building Keyword Lists
1 video
6 minutes
11
Overview of PPC Platforms and Channels
1 video
4 minutes
12
Setting Up Merchant Center and Your Data Feed
1 video
6 minutes
13
Introduction to Multi-Channel Conversions
1 video
5 minutes
14
Display Ad Formats and Creation
1 video
5 minutes
15
Display Campaign Setup
1 video
5 minutes
16
Writing and Testing Your First Ads
1 video
9 minutes
17
Setting Your Universal App Campaign
1 video
3 minutes
18
Launching Your Shopping Campaign
1 video
3 minutes
19
Understanding Sales Funnels
1 video
3 minutes
20
Display Campaign Targeting
1 video
11 minutes
21
Bring Back Lost Users with Remarketing
1 video
3 minutes
22
Intro to Keyword Research
1 video
3 minutes
23
Intro to PLA (Shopping) Campaigns
1 video
2 minutes
24
Adding Keywords to Ad Groups
1 video
11 minutes
25
Intro to Search Advertising
1 video
5 minutes
26
Establishing Conversions Along Your Funnel
1 video
7 minutes
27
Universal App Campaign Best Practices
1 video
3 minutes
28
Understanding The Decision Making Funnel
1 video
3 minutes
29
Search Campaign Anatomy
1 video
5 minutes
30
Keyword Match Types
1 video
6 minutes
31
Search Campaign Setup
1 video
10 minutes
32
Conversion Optimizer
1 video
8 minutes
33
Setting Aside PPC Budget
1 video
3 minutes
34
Intro to Universal App Campaigns
1 video
1 minute
35
Campaign Budgeting
1 video
4 minutes
36
The Role of The Home Page
1 video
3 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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