PPC Fundamentals Course with Joel Bondorowsky

Get to know the basics of PPC from one of the world's most respected advertising specialists.

Who is this сourse for?

This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.

What you’ll learn

In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising

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The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.

Course Structure

1

What is 'PPC Strategy'

1 video
2

Display Campaign Optimization

1 video
3

Intro to Display Advertising

1 video
4

Branded Search Campaigns

1 video
5

What is Pay Per Click

1 video
6

Using Landing Pages

1 video
7

The Value of a Click

1 video
8

An Easy SEO Win for PPC Gains

1 video
9

Multidimensional Bidding

1 video
10

Building Keyword Lists

1 video
11

Overview of PPC Platforms and Channels

1 video
12

Setting Up Merchant Center and Your Data Feed

1 video
13

Introduction to Multi-Channel Conversions

1 video
14

Display Campaign Setup

1 video
15

Display Ad Formats and Creation

1 video
16

Writing and Testing Your First Ads

1 video
17

Setting Your Universal App Campaign

1 video
18

Launching Your Shopping Campaign

1 video
19

Understanding Sales Funnels

1 video
20

Display Campaign Targeting

1 video
21

Bring Back Lost Users with Remarketing

1 video
22

Intro to Keyword Research

1 video
23

Intro to PLA (Shopping) Campaigns

1 video
24

Adding Keywords to Ad Groups

1 video
25

Intro to Search Advertising

1 video
26

Establishing Conversions Along Your Funnel

1 video
27

Understanding The Decision Making Funnel

1 video
28

Universal App Campaign Best Practices

1 video
29

Search Campaign Anatomy

1 video
30

Search Campaign Setup

1 video
31

Keyword Match Types

1 video
32

Conversion Optimizer

1 video
33

Setting Aside PPC Budget

1 video
34

Intro to Universal App Campaigns

1 video
35

Campaign Budgeting

1 video
36

The Role of The Home Page

1 video
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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