PPC Automation Course with Navah Hopkins
Learn how to maximize conversions using different types of automation in your PPC campaigns from digital marketing expert Navah Hopkins.

Who is this сourse for?
This is the course for you if you want to start or are already running PPC campaigns or are involved in search marketing. In this course, you will learn how to deliver smarter ad campaigns that maximize conversions on your paid search ads.
What you’ll learn
Learn about PPC Automation, and when and how to use it as part of your search marketing. You'll also learn about how bid strategies, non-search automation, Responsive Search ads, and Smart Campaigns can all help maximize conversions for your paid search ads.
Earn Your Certificate from Semrush Academy
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Semrush Academy
The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.Course Structure
1
Defining Automation
1 video
3 minutes
2
Conditions For Successful Automation
1 video
6 minutes
3
Automated Bidding
1 video
10 minutes
4
Non-Search Auto-Bidding
1 video
6 minutes
5
Responsive Creative Ads
1 video
5 minutes
6
Campaign Automation Overview
1 video
9 minutes
7
In-Depth Smart Campaign Set-Ups
1 video
8 minutes
8
Switching Between Automated & Manual
1 video
4 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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