Keyword Research with Semrush: A Step-by-Step Guide

Learn how to navigate Semrush’s core tools for conducting keyword research, creating a keyword strategy, and uncovering new, winning keyword ideas. These tools will also help you uncover what your competitors are doing so you can get ahead.

Who is this сourse for?

This course provides an in-depth overview of Semrush’s keyword research tools and is perfect for anyone looking to gain a better understanding of how to manage keywords in a campaign, track movements in keyword positions, and get actionable insights to optimize your website.

What you’ll learn

Throughout this course, you will become familiar with five of Semrush’s core tools for conducting keyword research including, Keyword Overview, Keyword Magic Tool, Keyword Manager, Position Tracking, and our Organic Traffic Insights tool. By the end of the course, you’ll be able to create an efficient workflow for keyword strategy and optimization so you can level up your digital marketing.

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure



In this lesson, you'll gain a better understanding of what keyword research is and why it's a crucial component to your overall marketing strategy. You'll discover how keyword research tools save a significant amount of time and allow for efficient workflows.
1 video
3 minutes

Keyword Overview

In this lesson, you’ll learn how to navigate the Keyword Overview tool. With this tool, you’ll be able to spot opportunities for SEO growth, get detailed specs on keyword metrics, and unveil related keywords. This intel will allow you to find the best keywords to support your goals.
1 video
6 minutes

Keyword Magic Tool

In this lesson, you’ll learn how to navigate the Keyword Magic tool. You’ll be able to identify related and relevant keywords that are lower competition and filter through a variety of metrics like volume, keyword difficulty, match types, and more.
1 video
7 minutes

Keyword Manager

In this lesson, you’ll learn how to conduct a deeper dive into keyword metrics with Keyword Manager. You’ll also discover tips and best practices that can be applied to your workflow to keep your keyword projects organized.
1 video
9 minutes

Position Tracking

Get to know the Position Tracking tool and how it can help improve your rankings on Google. You’ll be able to keep an eye on your website's rankings for specific keywords and see how your keyword positions fare across your target market.
1 video
11 minutes

Organic Traffic Insights

In this lesson, you’ll get to know Semrush’s Organic Traffic Insights tool so you can gain a better understanding of how users are behaving on your website. You’ll be able to identify how to use traffic and analytics to drive a successful SEO campaign in the future.
1 video
8 minutes
Start learning
Get to know Semrush’s keyword research tools by completing this course, which provides an in-depth exploration of their capabilities.