Content Marketing Fundamentals Course with Ashley Segura
Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

Who is this сourse for?
If you want to embed content marketing in your marketing strategy, but don’t know where to start, take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.
What you’ll learn
Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.
Earn Your Certificate from Semrush Academy
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Semrush Academy
The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.Course Structure
1
What is Content Marketing?
1 video
5 minutes
2
How to Implement Content Marketing in Your Business
1 video
6 minutes
3
Business Goals of Content Marketing
1 video
6 minutes
4
Competitor Research
1 video
6 minutes
5
Audience Research
1 video
5 minutes
6
How to Audit Your Existing Content
1 video
8 minutes
7
Content Ideation
1 video
7 minutes
8
Content Calendar
1 video
6 minutes
9
Content Creation
1 video
12 minutes
10
Optimizing Your Content
1 video
5 minutes
11
Content Distribution
1 video
6 minutes
12
How to Measure Content
1 video
9 minutes
13
Advanced Content Tips
1 video
6 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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