How to Boost Lead Generation with SEO
Learn how to strategically find keywords that have high buying intent so your traffic is more qualified and converts at a higher rate.
Who is this сourse for?
This course is for anyone who wants to develop an understanding of converting traffic vs non-converting traffic. Learn exactly how to look for keywords that have high buying intent so you can create content and attract leads at the bottom of the marketing funnel.
What you’ll learn
Learn about keyword intent and what this means for your content strategies and conversion rates. You’ll learn how to use Semrush’s Keyword Magic Tool to find keywords that are at the bottom of the funnel and have a better chance of converting.
Earn Your Certificate from Semrush Academy
Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more
Devesh Khanal and Benji HyamDevesh Khanal and Benji Hyam are the co-founders of Grow and Convert. Devesh also founded and ran Growth Rock, a conversion optimization agency for ecommerce brands. Benji ran marketing at two venture-backed startups in San Francisco.
Learn why the majority of content produces little to no qualified leads and how you can effectively build an SEO strategy that will actually attract leads at the bottom of the funnel.
The Do's and Don'ts of Lead-Generating SEO
Discover why traditional keyword research tactics are flawed and what you can do to focus on prospects with a high buying intent.
Problems with a Traditional Keyword Research Approach
Learn how to save time and avoid chasing traffic. Get to know Pain Point SEO and how to use this strategy effectively when doing keyword research.
Pain Point SEO
Learn how to use the Pain Point SEO framework within Semrush's Keyword Magic Tool. Devesh and Benji use a hypothetical SaaS company to lead you through this lesson.
Implementing Pain Point SEO: SaaS Industries
In this lesson, Devesh and Benji lead you through the Pain Point SEO framework within Semrush's Keyword Magic Tool, this time using a hypothetical service business.
Implementing Pain Point SEO: Service Industries
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.