Advanced Competitive Research Practices with Semrush

Learn advanced competitive research techniques from digital marketing expert Navah Hopkins to build your profitability by leveraging Semrush's toolkit.

Who is this сourse for?

If you’re looking for ways to boost your profitability and learn how to use advanced techniques to make your competitor analysis work harder for you and your business, this is the course for you.

What you’ll learn

Learn advanced competitive research techniques to help build profitability by leveraging Semrush's toolkit.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Semrush Academy

The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.

Course Structure

Media Buying Powered by Competitive Intelligence

You will learn how to use Semrush tools to inform media-buying decisions, including how to determine where your most profitable placements are, which channel is right for you, and how to audit your competitors and learn from what they're doing.

1 video

9 minutes

Affiliate Marketing

You will find out how to qualify potential affiliate partners using competitor referrals and backlinks, and how to determine if an affiliate is a good fit for your brand using Market Explorer.

1 video

4 minutes

Developing a Go-to-Market Strategy Powered by Competitive Intelligence

Navah will teach you what a go-to-market strategy is, the key things to consider and understand about your market before diving in, and why a Brand Monitoring project is a good idea. You'll also learn why it's important to use native language and local dialect to maximize your success.

1 video

8 minutes

Start the Course

Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.