Free Online Marketing Courses

Getting Started with Semrush

New to Semrush? This is where to start. This course walks you through everything you need to hit the ground running — from setting up your workspace to tracking rankings, auditing your site, and reporting results. Whether you've never touched the platform or just need a proper foundation, you'll hav...

AI Search Operating System

AI search is changing how brands get found, but most teams are still pulling in different directions. This course gives SEO and marketing leaders a practical operating system to bring clarity, audit AI visibility, and build a 90-day action plan leadership can actually move forward with.

AI PR Toolkit Crash Course

PR is getting an AI upgrade. This crash course shows you exactly how to use Semrush's AI PR Toolkit to find the right journalists, craft pitches that land, and monitor every brand mention — so you stop guessing and start getting covered.

On-Page SEO and AI Search Essentials with Semrush

You've researched keywords and AI prompts—now put them to work on your website. Learn Semrush's most powerful on-page SEO and AI optimization techniques through hands-on work with meta tags, content structure, and internal linking that boosts visibility in both search engines and AI platforms.

Keyword Research Essentials with Semrush

Tired of watching competitors outrank you in search engines and AI tools? This course reveals how to use Semrush to discover high-impact keywords and AI-powered search prompts. Transform your strategy from guesswork into a data-driven approach that boosts visibility across Google, ChatGPT, and beyon...

Traffic & Market Toolkit Crash Course

Stop guessing what your competitors are doing online. This crash course shows you how to use Semrush's Traffic & Market Toolkit to benchmark performance, analyze traffic channels, and understand audiences, so you can make smarter, data-backed decisions.